News

Puma partners Rhude’s Rhuigi Villaseñor

08/06/2021
Puma partners Rhude’s Rhuigi Villaseñor

Sportswear brand Puma is due to release a new take on its Suede style of shoe on June 12, created in collaboration with Los Angeles-based luxury streetwear designer and Rhude creative director, Rhuigi Villaseñor.

Mr Villaseñor reportedly drew inspiration from hip hop, skate and basketball cultures for the designs, which come in both low- and mid-top models and together mark the first direct Rhuigi x Puma lifestyle partnership. (Previous co-designed models, such as the Cell King, Performer and Cell Endura, were all marketed as Rhude x Puma.)

To continue reading this story, please sign in or register.