A newcomer to the trail running shoe market, Norda, is launching its brand with the first seamless trail running shoe made with bio-based Dyneema fibre.

Co-founders Willamina and Nick Martire have set up Montreal-based Norda because, they have said, the grew tired of running in trail shoes that were “just good”. In their quest to go beyond “just good”, they spent two years trying out prototypes in the often cold and wet conditions of eastern Quebec before launching the brand in summer 2021.

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