News

Olympics unlikely to bring boost for Japanese brands

02/08/2021

Japanese research firms Mitsubishi UFJ and Macromill  have put a value of $14.5 billion on the sports market in the Asian country in 2020, down by 30% from the previous year.

Clothing, shoes and equipment for individual activity such as working out or running have continued to sell well, but researchers said a downturn in playing team sports, caused by the pandemic, had led to the decline in overall market value.

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