Local media said that the fact that the company is participating in the design fair as an “artist”, rather than a sponsor, had attracted particular attention within the country.  

Divided into four sections, the Fila display shows its 110th anniversary collection (a modern riff on its archive, first presented at Milan Fashion Week in February in partnership with English fashion stylist Katie Grand) alongside historical Fila-branded articles, examples of past and present collaborations (such as those co-created with Starbucks, Acqua di Parma and Italian retailer 10 Corso Como) and a new Fila x Dub cycling collection of apparel, footwear and accessories. 

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