Jordan Brand hopes to light up Singles’ Day
11/10/2021
Jordan Brand, owned and produced by Nike, has unveiled a new Air Jordan 13 Low sneaker, named after China’s Singles’ Day or Double 11 annual shopping festival, held each year on November 11.
Set for limited release on the same day, the new footwear notably features glow-in-the-dark nodes stitched onto “barley green” leather lateral and medial side overlays on a black tumbled leather upper.
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