Athletic footwear brand ASICS launched a special edition of its Gel-Kayanotm running shoe at the end of October to mark the fifth edition of an event called the Dubai Fitness Challenge.

ASICS said it hoped the special edition of the shoe would help the city’s authorities in their bid to encourage its residents to become more active. Specifically, they have asked all citizens to complete 30 minutes of physical activity every day for 30 days.

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