Tencel, a fibre brand from Austria’s Lenzing, is celebrating three decades of fibre innovation this year.

Robert van de Kerkhof, a member of Lenzing’s board, said: “In 2018, the brand evolved from a behind-the-scenes contributor to a front-facing player. From then on, Tencel expanded its offerings from fibre creations to pioneering digital technologies."

Last year, it launched the Tencel eShop, promoting relationships with brand partners, has invested in technologies to reduce environmental impact during textile production and developed platforms to support stakeholders’ sustainability momentum. 

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