On x Loewe: performance meets high fashion
LVMH-owned Spanish luxury fashion and leathergoods house Loewe, led by creative director Jonathan Anderson, has teamed up with Swiss performance gear and shoe brand On.
Global head of design at the Zurich-based firm, Thilo Brunner, described how there had been no compromise on the technical aspects of the activewear capsule, which includes reinterpretations of On’s Cloudventure running shoes and Cloudrock hiking boot, plus waterproof anoraks, technical running pants and performance t-shirts.