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Calvin Klein pursues data-driven down jackets in China

28/03/2022
Calvin Klein pursues data-driven down jackets in China

New York City-headquartered casualwear brand Calvin Klein has teamed up with both Shanghai’s Donghua University and the local, Alibaba-powered, Tmall Innovation Center (TMIC) to establish the 2022 Innovation Design Camp Project.  Launched in 2017, TMIC provides its business-to-consumer sellers with a suite of services enabled by its data-driven...

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