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Nike continues Kobe Bryant’s legacy with fresh partnership

29/03/2022
Nike continues Kobe Bryant’s legacy with fresh partnership

Sportswear group Nike is continuing its partnership with the Bryant family, working together to establish a youth basketball centre in Southern California and creating footwear to raise money for the family’s foundation.

Basketball star and Nike athlete Kobe Bryant was killed alongside his daughter, promising basketballer Gigi, and seven others in a helicopter crash in 2020.

For many years, Nike and Kobe Bryant worked together on lineage of basketball shoes.

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