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Non-core ideas will be the focus of new Haglöfs division

09/05/2022

Swedish outdoor brand Haglöfs has set up a new business division, calling it New Ventures. It will aim to use this new part of the business to bring to life ideas and business models that fall outside its core business. It said a recently launched second-hand initiative, Haglöfs Restored, was a good example of this.

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