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HanesBrands hires adidas SVP to drive growth for Champion

09/05/2022
HanesBrands hires adidas SVP to drive growth for Champion

Apparel group HanesBrands has named Vanessa LeFebvre as president of activewear. Her main focus will be to try help the group’s Champion brand grow its business.

She joins from Adidas, where she was a senior vice-president, with responsibility for e-commerce, retail and wholesale in North America.

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