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Scandinavian Outdoor Group appoints chairwoman

10/05/2022
Scandinavian Outdoor Group appoints chairwoman

Isbjörn of Sweden founder and CEO Maria Frykman has been appointed chairwoman of Scandinavian Outdoor Group (SOG).

She will take over from Icebug CEO David Ekelund who has held the position since 2013 and is moving to a role within the European Outdoor Group.

With more than 15 years’ experience building the children’s outdoor brand, Maria is looking forward to making a difference.

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