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Patagonia asks Koreans to join Tee-Cycle recycling scheme

06/06/2022
Patagonia asks Koreans to join Tee-Cycle recycling scheme

US outdoor brand Patagonia has rolled out its Worn Wear take-back programme to South Korea as part of a one-month, nationwide pilot recycling scheme during the month of June.

Specifically, the brand is requesting that customers drop off 100% cotton t-shirts that they no longer wear from Patagonia or any other brand at dedicated in-store collection stations, local media have reported.

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