International cotton sustainability initiative Better Cotton, headquartered in both London and Geneva, has released its 2021 annual report, covering the 2021-21 cotton season.

“Of the year’s many highlights, I’m proud to share that the Better Cotton programme continued to grow and deliver impact where it mattered most," commented chief executive, Alan McClay. “As of 2021, we can say that Better Cotton is mainstream – representing more than 20% of global cotton production.”

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