News

New Balance launches MT1996 in Japan

22/07/2022
New Balance launches MT1996 in Japan

Boston-based sports brand New Balance has unveiled MT1996, a new line of outdoor apparel and accessories for the Japanese market.

Inspired by the firm’s MT580 off-road running shoe, first released as a Japan-only model in 1996, even the range’s triangular graphic logo echoes the footwear design’s prominent carbon-fibre Rollbar midsole, which was a stark visual departure from the more slimline athletic footwear styles competing for local shoppers’ attention at the time. The MT580 was itself modelled after the brand's Made in USA 585 trainer.

To continue reading this story, please sign in or register.

Related stories:

A touch of texture 08/07/2025
Asics on track for record full-year sales 15/08/2022
Goldwin registers strong performance 08/08/2022
H&M Move debuts in 2,500 stores 04/08/2022
New majority shareholder for Phenix owner 26/07/2022
Asics takes on mosquitos with new shoe 25/07/2022
Goldwin strides into ever-greener territory 22/07/2022
Mizuno takes Enerzy Core to the streets 11/07/2022
TNF enables on-site customisation in Harajuku 04/07/2022
Recycled materials now in 90% of ASICS running shoes 17/06/2022
Spiber and Pangaia brew first-of-a-kind hoodie 08/06/2022
Incentives across Teijin group for emissions reductions 07/06/2022
Canada Goose: ESG updates, ‘petroleum-free’ fleece and new Japan plan 03/05/2022

Sportstextiles.com cannot be held responsible for content if the language setting is changed from English.

The translations provided by Google Translate are automated and therefore might not be accurate and may contain incorrect, offensive or misleading language. We offer this facility as a guide only.