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Ownership structure changes as Patagonia pledges to “protect the source”

15/09/2022
Ownership structure changes as Patagonia pledges to “protect the source”

Outdoor brand Patagonia has announced new ownership. Founder, Yvon Chouinard, who launched Patagonia almost 50 years ago, and his family have now transferred ownership of the company to two new entities, the Patagonia Purpose Trust and the Holdfast Collective.

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