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Houdini’s new hub allows it to ‘do more’

01/11/2022
Houdini’s new hub allows it to ‘do more’

Swedish outdoor apparel and activewear company Houdini Sportswear has opened the doors to a new retail “hub” along Kungsgatan in central Stockholm, home to biomimicry-inspired interiors and a communal space for visitors to “connect over coffee and cinnamon buns”. The store houses a dedicated Care section, developed in partnership with home...

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