First AeoniQ garment launched by Hugo Boss
16/01/2023
Hugo Boss has launched a first product made from with HeiQ’s AeoniQ fibre, a polo shirt in its Boss Green range. The garment is made from 87% AeoniQ and 13% polyamide.
The brand is presenting AeoniQ to consumers as “a revolutionary cellulosic yarn made from certified wood pulp, featuring the same performance attributes as polyester”. It said it had used the fibre in the new garment because it wants to replace synthetic fibres to reduce its impact on the planet.
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