Four new targets for Better Cotton’s 2030 strategy
Sustainability initiative Better Cotton has announced four new targets to a strategy it already has in place to drive environmental and social improvements for farmers and farm workers by 2030.
New targets it has announced cover soil health, women’s empowerment, pesticides and sustainable livelihoods. These now form part of the strategy alongside an original commitment to reduce by 50% greenhouse gas emissions from each tonne of lint produced under the Better Cotton programme.