On the back of record revenues for 2022, French ski and outdoor brand Rossignol will begin planting poplar trees in Spain as part of a wider plan to make one-third of its ski ranges within a circular approach by 2028.

The plantation will supply two ski factories, in Artés (Spain) and Sallanches (France), with the goal of covering 50% of the annual requirement for wood. 

The group aims to plant 50,000 trees within the next 15 years and to capture 14,000 tonnes of CO2.

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