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Footwear growth fails to compensate adidas for Yeezy downturns

05/05/2023
Footwear growth fails to compensate adidas for Yeezy downturns

Sports group adidas has reported first-quarter revenues of a little over €5.25 billion, down by 1% year on year.

On reporting the results, the group made prominent mention of the ending of its partnership with Yeezy, with music artist Kanye West, which ran from 2015 until October 2022.

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