News

JD Sports in first franchise agreement with Dubai’s GMG

03/07/2023

British activewear, athletic shoe and equipment retailer JD Sports has entered into a ten-year franchising deal with Dubai distributor GMG.

It hopes to open approximately 50 stores across Saudi Arabia, Egypt, Kuwait and the United Arab Emirates by 2028. According to company chief executive, Régis Schultz, the franchise agreement is the first of its kind for JD. “Through my own career, I have seen first-hand the massive untapped potential for retailers in the Middle East,” he explained.

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