Minimalist running shoe company Vivobarefoot has recruited 200 individuals to trial its “feet-first”, digital Vivobiome platform for locally made-to-measure, circular footwear.

Each model is created using 3D foot scanning technology called Unreal Engine, powered by artificial intelligence. The experiential tool will take each user from virtual try-on through to design and colour, with each design engineered to be remade at end of life.

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