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UK outdoor industry launches 'real-time' sales dashboard

17/10/2023
UK outdoor industry launches 'real-time' sales dashboard

Industry association the European Outdoor Group (EOG) went live with its new Outdoor Market Intelligence Service (OMIS) during the European Outdoor Summit in Berlin.

Beginning with UK outdoor retailers initially, the OMIS system presents “real-time monthly sales data” on an aggregated basis at brand and model level, from apparel through equipment, footwear, packs, and leggings. Camping and climbing are broken out separately.

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