Swedish outdoor brand has new owners
Hong Kong-based private equity firm LionRock Capital has acquired Swedish outdoor brand Haglöfs. The brand, founded in Sweden in 1914, has been a wholly owned subsidiary of Japanese sports group ASICS since 2010.
LionRock completed the deal on December 18 and said it viewed Haglöfs as a good fit with its existing portfolio and with its strategy of acquiring “well understood heritage brands with best-in-class products”. The group has a minority stake in football club Inter Milan and a majority stake in footwear group Clarks.