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Swedish outdoor brand has new owners

19/12/2023
Swedish outdoor brand has new owners

Hong Kong-based private equity firm LionRock Capital has acquired Swedish outdoor brand Haglöfs. The brand, founded in Sweden in 1914, has been a wholly owned subsidiary of Japanese sports group ASICS since 2010.

LionRock completed the deal on December 18 and said it viewed Haglöfs as a good fit with its existing portfolio and with its strategy of acquiring “well understood heritage brands with best-in-class products”. The group has a minority stake in football club Inter Milan and a majority stake in footwear group Clarks.

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