Puma confident of boost in ‘year of sports’
08/05/2024
German sports brand Puma has reported flat sales for the first quarter of 2024, “in line with expectations”, according to its CEO, Arne Freundt. Revenues increased by 0.5% to € 2.1 billion, reflecting a negative currency impact of approximately €100 million. Sales in footwear were up 3.1%, largely driven by demand for football and other...
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