EOG to 'shake-up' OutDoor by ISPO format
Plans have been revealed for changes to OutDoor by ISPO from 2025.
The European Outdoor Group (EOG) and its trade show partner Messe Munich used this year’s show to preview proposals that include a new layout with cheaper opportunities to exhibit and a flexible meeting space.
The show has this year returned to the main trade fair site at Riem for the first time since 2019. The plans were shared with EOG members at their Summer Meeting and are being communicated throughout the show. Following this year’s event, there will be a consultation process with key stakeholders, with a view to finalising the plans and costs by October.
EOG president Matt Gowar said: “OutDoor by ISPO is so much more than a straightforward brand and retailer interface, but the way that it has been set up doesn’t really reflect that. It is already an important platform for thousands of people who do not fit into the traditional trade show visitor categories, and through this new format, we can offer much greater value across the board.
