New data on inactivity that the World Health Organisation (WHO) published at the end of June has led to a renewed call from the sports industry for people to become more active.

Earlier this year, in a report it worked on with consultancy group McKinsey, trade association the World Federation of the Sporting Goods Industry (WFSGI) said rising levels of physical inactivity constituted one of the most important challenges the sports product industry is facing.

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