The founder of a start-up that uses a cellulose-based slurry to create footwear uppers has said she has patented a way to make natural fibres 'cost competitive' with polyesters and plastics by simplifying the manufacturing system.

Simplifyber's Maria Intscher-Owrang worked as a high-end fashion designer for more than 20 years, but wasn’t happy with the level of impact she could have and wanted to “shake up the system”.

She told sportstextiles.com: “I wanted to find a way to make natural fibres cost competitive, so this system shortens the supply chain so that it’s more efficient and more automated, and that cuts the cost of the manufacturing.

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