Former Adidas exec to head Under Armour brand
07/08/2024
The Baltimore-based athletic brand has snapped up Unless Collective, a plastic-free sportswear brand, and its founder, Eric Liedtke, who spent 26 years at Adidas, occupying the position of brand president from 2014 to 2019. Terms of the deal were not released. Mr Liedtke will serve as Under Armour’s head of brand strategy, reporting to president...
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