News

Strategic repositioning for Tencel

27/08/2024

Fibres group Lenzing used Intertextile Shanghai, running from August 27-29, as a platform for launching a new branding theme for Tencel.

It gave its flagship lyocell product a new three-word branding theme, ‘Nature, Future, Us’. It said this “strategic repositioning” would enable Tencel to navigate the evolving landscape of the textile industry.

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