Regeneration restart for Patrik Frisk
04/10/2024
Former Under Armour chief executive Patrik Frisk has announced his involvement in a new venture, a polyester recycling start-up called Reju.
Based in Paris, Reju’s aim is to build a set-up that will allow polyester to be recycled “at unprecedented speed and scale”. It has now opened a first “regeneration hub” in Frankfurt and has established a presence in Portsmouth, New Hampshire, too.