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Deadstock gives ASICS new shoe design

04/11/2024
Deadstock gives ASICS new shoe design

Sports brand ASICS has introduced a shoe called Neocurve, which it says it has made from “a blend of unwanted, unused, and newly reclaimed materials”.

Made in Europe, in collaboration with Dutch design house?Studio Hagel, the shoe is constructed from ground deadstock and defective shoes. ASICS described the shoe as having “a striking wave design, metallic finish and a colour palette reminiscent of early 2000s techwear”.

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