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Burberry shake-up includes refocus on outerwear

14/11/2024
Burberry shake-up includes refocus on outerwear

The new CEO of luxury brand Burberry has set out a plan to “reignite desire” and improve sales, with a focus on outerwear and scarves, “reconnecting the brand with its original purpose”.

Joshua Schulman, who took the role in July, said it had moved too far from its core, with "disappointing results".

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