Textile traceability technology provider FibreTrace has announced that Tricia Carey as its new strategic advisor. She will be based in New York.

FibreTrace paid tribute to Ms Carey’s “transformative work” at Lenzing Fibres. She was director of global business development for denim and for business in the Americas for Lenzing until 2022. She then went to textile-to-textile recycler Renewcell to be its chief commercial officer. 

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