Brands in search of a plan C
Turkey, Peru and Mauritius are among the alternative manufacturing locations that apparel and footwear companies are considering in the wake of the widespread tariffs the US announced on April 2.
Companies and analysts mentioned these countries to the Wall Street Journal for an article it published on April 7 examining how brands might react. It said tariffs US president, Donald Trump, had put on imports from China during his first term of office (2017-2021) had led brands that were heavily reliant on importing products made in China to search for a plan B. This led to a big increase in imports of clothes and shoes from Vietnam, Indonesia, Cambodia, Bangladesh and other Asian countries.