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Nike exec to continue Athleta’s 'reinvigoration'

30/07/2025
Nike exec to continue Athleta’s 'reinvigoration'

Maggie Gauger has been appointed CEO of Athleta, after 20 years at Nike, most recently serving as the head of its North America Women’s business.

She said: “I’m energised to bring my experience working at the intersection of sport, style and culture to Athleta - a brand with strong purpose and still so much untapped potential.

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