Salewa celebrates 90th with fleece revival
13/08/2025
Outdoor brand Salewa was founded in Munich in 1935 by Josef Liebhart and was initially a maker of saddles and leather goods. The brand’s name derives from the first two letters of the company’s key activities: SAttel (saddlery) and LEder WAren (leathergoods). Since then, it pivoted to mountain equipment, making a mark in that sector with the...