K-sportswear platform makes move in China
29/08/2025
Musinsa, a Korean brand management company, has formed a joint venture with Chinese group Anta Sports to expand the presence of Korean labels in the Chinese market. The new firm, Musinsa China, with Musinsa controlling 60% of the shares and Anta Sports the remaining 40%, will seek to drive business both online and in physical stores. Musinsa...