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Patrik Frisk cannot wait for a world without waste

14/10/2025

One of the companies behind the new European Circular Textile Coalition, Reju, has pointed out that Europe generates 12.6 million tonnes of textile waste annually.

The Paris-based start-up added that most of this waste is landfilled, incinerated or exported and that only 1% of it is recycled back into new garments. It said the new coalition had emerged because its members are convinced that this is no longer acceptable.

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