Faster product development finds favour with Nike CEO
Chief executive of Nike, Elliott Hill, has paid tribute to the speed with which his team brought new running shoes, the Vomero Plus and the Vomero Premium, to market this year.
This shoes, which Nike introduced in June, attracted attention because they have enough cushioning to make them the tallest running shoe in the market. But something that was of at least as much importance in Mr Hill’s eyes is that Nike completed the development of the Vomero shoes in around eight months. This compares to a more typical product development time of 18 months.