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M&S’s supplier relationships make luxury knits more affordable

06/01/2026
M&S’s supplier relationships make luxury knits more affordable

UK retailer M&S has reported an increase in demand for “premium knitwear”, with sales of men’s merino jumpers rising 10% in the run-up to Christmas.

It claims to be the market leader for men’s knitwear in the UK, with a 35% share, adding that it sold around 20 men's jumpers every minute in December.

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