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Protest Sportswear acquires 8848 Altitude

07/01/2026
Protest Sportswear acquires 8848 Altitude

Protest Sportswear, part of Dutch group Dekker Olifanta, has acquired the brand rights to 8848 Altitude, a high-end Swedish ski and outdoor brand. The move strengthens the group’s presence in a more technical and higher end market segment of winter sports apparel. 8848 “operates in a higher price and technical segment that complements Protest’s...

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