Lululemon unveils yarn novelty as board fued rumbles on
05/03/2026
Canadian sportswear brand Lululemon has launched its first sweat-concealing technology, ShowZero, developed in collaboration with US tennis player Frances Tiafoe.
ShowZero is a yarn technology that changes how light interacts with the fabric and eliminates the absorption of light when wet, making sweat "virtually invisible". The technology also offers enhanced comfort with its lightweight feel, breathability and advanced wicking, said the company.
Share this story:
