News

Protein brand targets Footasylum’s audience for activewear

05/05/2026
Protein brand targets Footasylum’s audience for activewear

Sports nutrition brand Myprotein has signed a partnership with retailer Footasylum to sell its MP Activewear range across selected UK stores. 

The segment is a fast-growing and higher-margin element of the THG Nutrition business, with annualised run-rate sales fast approaching £100 million.

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