News

Outdoor Retailer boosts exhibitors with influencer matching

29/06/2026

US-based trade show Outdoor Retailer has expanded its Wild Reach programme, which matches exhibitors with influencers to reach their followers on Instagram, TikTok, YouTube and Facebook.

Wild Reach creators reach more than 11.7 million followers. Outdoor Retailer and partner Popfly are in discussions with 70 additional creators, while 210 applications remain under review.

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