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Haglöfs launches first Standard Issue Black product

01/09/2026
Haglöfs launches first Standard Issue Black product

Swedish outdoor brand Haglöfs has launched its first product dyed in Standard Issue Black – the Buteo Mid II Jacket.

Each year, outdoor brands independently produce tens of thousands of fleece garments in near-identical shades of black. Each shade requires its own dye batch, chemical mix, and minimum order quantity. 

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