Alpaca brand sets natural fibre goal
Paka, a B Corp brand based in Peru and Boulder, Colorado that specialises in alpaca fibre outdoor apparel, is marking its 10th anniversary with a new commitment towards natural fibres. It intends to gradually reduce its use of synthetic fibres to achieve 90% natural and plant-derived raw materials content within the next decade. In addition to its legacy and traceable alpaca fibre, it said it would increase use of regenerative pima cotton and hemp in its collections.
“About a year ago, I began asking myself a question that felt bigger than any we’d faced before,” commented Kris Cody, Paka founder and CEO. “Alpaca brought us here - where do we go next? Peru and alpaca will always be Paka’s heart and home. But what we've built has now created a blueprint for something bigger – an opportunity to take what we’ve learned and apply those same source and transparency principles to other natural fibres.”
Photo shows Paka founder and CEO Kris Cody