Outdoor Voices plans expansion in UK and Europe
Now owned by Consortium Brand Partners (CBP), US active lifestyle brand Outdoor Voices is expanding its international reach. Following an announcement to grow sales in Korea, China and Southeast Asia, CBP chosen Focus Brands as its partner for the development and distribution of the brand in the UK and the European Union.
Based in the UK, Focus Brands is in charge of product design, sourcing, manufacturing, marketing and wholesale distribution for brands such as Nautica, ellesse, K-Swiss, Patrick and Reebok.
“We see a real opportunity to build Outdoor Voices the right way: staying true to what makes it distinctive, while using our established wholesale relationships and e-commerce expertise to put it in front of the right retailers and the right customers. Our team has done this with some of the biggest names in sportswear and lifestyle, and we can’t wait to get the UK and Europe Doing Things with Outdoor Voices,” commented Focus Brands managing director Richard Marshal.
